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increase in
organic traffic
over one year
increase
top 10 keywords
rankings
growth in
organic
impressions
Elite Dental Studio, a prominent chain of dental clinics in Kerala, operates in Calicut, Kochi, and Kannur. Known
for its state-of-the-art treatments, Elite Dental Studio attracts patients not just from the region but also from
various parts of Kerala, offering advanced dental care in a friendly and safe environment.
Low Inquiries and Clinic Visits
The clinics were experiencing a gap between their service capacity and actual patient footfall. There was an urgent need to drive more inquiries and appointments, targeting both new and returning patients.
Limited Brand Awareness Despite Strong Geographic Presence
Although the brand had a significant footprint in major cities across Kerala, its recognition remained relatively low among potential patients.
Lack of Oral Health Awareness
A key issue was the lack of public understanding about how oral health directly impacts general well-being. Educating the audience on oral health and overall health topics was essential.
To address these challenges, we implemented a comprehensive digital marketing plan, which included social media,
optimized landing pages, SEO, Google Maps optimization, and search ads with the common objectives of
brand recognition, recall, and generating quality leads.
Our primary goal was to increase awareness about dental hygiene and promote Elite Dental Studio’s services.
We optimized local search results by focusing on targeted keywords and enhancing the clinic’s presence on Google Maps for
Calicut, Kochi, and Kannur, helping the brand stand out against local competitors.
Organic Growth: Achieved a 232% increase in organic traffic.
Top 10 Keyword Rankings: Improved by 150%, ensuring higher visibility for relevant search terms.
Organic Impressions: Grew by 365%, reflecting enhanced discoverability.
Organic Clicks: Increased by 212%, driving more potential patients to the website.
We updated the clinic’s Name, Address, and Phone Number (NAP) across Google My Business listings for
all locations. Consistent monitoring and weekly audits ensured that any user-suggested changes were promptly managed.
Submissions for each clinic were optimized to boost local visibility on Google Maps.
With Google emphasizing local business searches, we focused on locally relevant keywords to make Elite Dental
Studio easy to find for potential patients in Calicut, Kochi, and Kannur.
We introduced in-content calls-to-action across treatment pages to increase lead generation. To build trust, we incorporated patient testimonials on relevant service pages. Our mobile-first landing pages with strong CTAs, paired with well-crafted search ads and banners, enhanced the overall user experience, leading to better conversions.
We fine-tuned the content for city-specific and treatment pages to compete with local directories like Practo. By improving keyword density and optimizing content for key terms such as dental implants and RCT (Root Canal Treatment), we ensured better performance against other dental health-related websites.
organic growth
increase in top 10 keyword rankings
growth in organic impressions
increase in organic clicks
Search trends for “Elite Dental Studio” saw a noticeable rise, with both generic and local keywords experiencing a significant boost in visibility.
We ran a targeted performance campaign to increase clinic appointments and footfall. The main challenge was competing with other local dental clinics. We focused on boosting the click-through rate (CTR) of search ads and ensuring Elite Dental Studio remained prominent in the local market. The result was a higher CTR thanks to engaging ad copy with strategic callouts and extensions.
Increased by 30%
Reduced by 28%
Improved by 46%
Reduced by 15%
Our mobile-first landing pages with clear calls-to-action supported these outcomes,
though results were moderated by competitive market dynamics.
