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UrgentDent is a top-rated emergency dental provider in Northwest Indiana, offering family, general, and cosmetic
dentistry for over 15 years. Guided by a vision of exceptional care and a mission rooted in ethical, patient-focused
service, UrgentDent delivers accessible, holistic treatment through a multilingual team. They accept major insurances,
Medicaid, and CareCredit, and are committed to serving the community with extended hours and high clinical standards.
To Increase Patient Footfall to the Clinics: Increase inquiries and patient footfall to UrgentDent's clinics through targeted, organic digital marketing efforts.
To Increase Brand Presence in Target Markets: Build stronger brand recognition in Northwest Indiana to enhance awareness of UrgentDent's services and reputation in the local market.
Educate the Audience: Educate the community about the critical link between oral health and overall well-being.
To address these challenges, we developed a focused SEO strategy, including Google Maps optimization, mobile-friendly
website enhancements, and localized content optimization. Our primary objectives were to boost brand visibility, improve
organic reach, and generate high-quality leads for UrgentDent's clinics without relying on paid media or social media campaigns.
UrgentDent aimed to raise awareness about the importance of dental hygiene and emergency dental services. We optimized
Google My Business (GMB) listings for UrgentDent's clinics across Northwest Indiana, targeting high-traffic local keywords.
The challenge was to enhance visibility in a competitive market while ensuring patients could easily find UrgentDent's locations.
We ensured accurate Name, Address, and Phone (NAP) updates across all GMB listings for UrgentDent's clinics.
Weekly monitoring maintained listing accuracy and managed user-suggested changes, improving local search visibility on Google Maps.
Given Google's emphasis on local businesses, we tailored our approach by targeting location-specific keywords relevant
to Northwest Indiana. This ensured UrgentDent appeared prominently in searches for emergency dental care and general dentistry services.
increase in organic traffic
increase in keyword rankings within top 10
increase in organic impressions
increase in organic clicks
These efforts led to a noticeable rise in search trends for UrgentDent, with local keywords such as "emergency dental care Northwest Indiana" gaining traction and improving discoverability.
To enhance patient engagement, we implemented the following:
We optimized city-specific and treatment pages for Northwest Indiana, incorporating localized content to compete with local health directories and dental clinics. This included:
