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A clinic can spend on Google Ads and still not know which click turned into a booked patient. That's the
gap healthcare Google Ads closes. Reinvent Digital runs Google Ads for healthcare structured around how
patients search and book, not a generic e-commerce campaign template with a clinic's name swapped in.
Every location runs branded, treatment-specific, local and remarketing campaigns separately, with call
tracking attributing each booking back to the ad and keyword that drove it.
Managed From A Single Account
As a healthcare Google Ads company, campaigns for every location run under one Google Ads MCC structure, so a multi-location chain is managed as one account rather than a separate login per clinic.
Branded, Treatment, Local, Remarketing
Every location runs four campaign types built around search intent: branded search, treatment-specific search, local general search, and remarketing to visitors who didn't book. Each is targeted and measured separately.
Every Call, Attributed
Virtual numbers and call-only ads track which ad and keyword drove each call, so conversion tracking goes beyond form fills to the calls that actually convert into patients.
2400+ Terms, Updated Continuously
A shared list of 2,400+ negative keywords runs across every healthcare account, refined continuously so ad spend isn't wasted on searches that were never going to convert.
Ads need a landing page built for the specific treatment being advertised, since landing page conversion rate directly affects both patient acquisition cost and quality score. Existing landing pages can be used if they meet basic conversion standards; new pages are quoted separately if the clinic doesn't have one ready. A minimum monthly ad spend is typically needed before a campaign generates enough data to optimise meaningfully; ask for the specific figure relevant to your city and vertical.
The Google Ads account is set up and owned by the clinic directly, with Reinvent Digital granted manager access through the MCC structure. If the clinic switches agencies, the account, its history and its data stay with the clinic.
Cost per lead for Google search ads for healthcare in India shifts by city competition, vertical, and campaign quality, so no single figure applies across the board. Dental, IVF, dermatology and eye care each carry different benchmarks, confirmed for your specific location and vertical before any campaign quote is finalised.
Healthcare Google Ads run across eight verticals: dental clinics, IVF and fertility centres, dermatology and skin clinics, eye hospitals, multi-specialty hospitals, diagnostic centres, cosmetic surgery clinics, and pharmaceutical and supplement brands. Bidding strategy differs by vertical too; dermatology search terms carry far higher competition and cost per click than most dental terms in the same city.
Cost per patient, show-up rate, click-through rate and call attribution are tracked through weekly dashboards by location and campaign. Reports also separate a qualified lead, one matching the treatment and location advertised, from a raw click, so the funnel's real drop-off point is visible. Deeper cost-per-patient tracking runs through the Healthcare Reporting & Attribution service.
Call recordings from tracking numbers and remarketing audience data are used only to measure ad performance, not shared beyond campaign optimisation. No patient medical information passes through Google Ads tools at any point.
No. Cost per lead depends on city competition, vertical and campaign quality, and it isn't fixed or guaranteed. Get a scoped estimate for your specific location and vertical rather than relying on a generic industry figure.
Ads need a landing page built for the specific treatment being advertised. An existing page can be used if it meets basic conversion standards; a new one is quoted separately if none is ready.
No. NMC guidelines require healthcare ads to be structured at the clinic or institution level rather than promoting an individual doctor, since direct patient solicitation by individual practitioners isn't permitted under NMC rules.
Management cost depends on the number of locations, campaign complexity and ad spend involved, separate from the media spend itself. Get in touch for a scoped quote based on your clinic's specific setup.
Yes, every location runs under a single Google Ads MCC structure, so a chain is managed as one account with location-level reporting, rather than a separate login and strategy per clinic.
Most agencies report cost per lead and click-through rate. As the Google Ads expert for healthcare, Reinvent Digital reports show-up rate and cost per patient instead, tracked weekly rather than monthly, so wasted spend gets caught before it compounds.
