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Total site conversions
Increase in traffic from new users
Increase in site traffic click-through rate
Rain & Rainbow is an Indian ethnic wear brand founded in 2013, based in Jaipur, Rajasthan. The company
specializes in contemporary women's clothing that blends traditional Indian craftsmanship with modern
design. Their product range includes kurtas, kurti sets, co-ords, tunics, and dresses, primarily crafted
from breathable fabrics like premium cotton.
The brand emphasizes comfort, versatility, and inclusivity, offering sizes from XS to 3XL. Designs often
feature vibrant prints inspired by Indian art forms and infused with global aesthetics. Rain & Rainbow
empowers women to express their unique style confidently.
Products are available through their official website and major e-commerce platforms like Myntra, Nykaa
Fashion, Tata Cliq, and Flipkart India.
Despite being in the market
Rain and Rainbow and similar ethnicwear brands
suffer from limited brand presence, with virtually no visibility in organic search and
minimal digital footprint. Website conversions remain worryingly low, averaging no more
than 10 orders per month, indicating poor engagement and stagnant growth.
The absence of a clear digital strategy
has led to a lack of customer trust,
weak recall, and low differentiation in a highly competitive space.
With no significant traction across social platforms
and zero performance
marketing momentum, these brands are struggling to break through digital clutter,
resulting in missed opportunities, poor scalability, and diminishing brand value
To overcome stagnant growth, low brand trust, and poor online visibility, we implemented a 360-degree
marketing strategy for Rain and Rainbow. This included social media campaigns, digital ads, SEO, website
revamp with CRO, and high-converting landing pages.
We layered in WhatsApp and email marketing,
influencer collaborations, UGC, and storytelling to build authenticity and recall.
Loyalty programs,
retargeting, and marketplace optimization further strengthened conversion and retention.
We redesigned the website for faster performance and better UX, creating high-converting landing pages and optimizing the checkout flow to minimize drop-offs. To improve conversion rates and average order value (AOV), we implemented proven CRO tactics:
A/B testing for homepage layouts, CTA placements, and product highlights, Faster load speeds to reduce bounce rates , Clear, action-focused CTAs and easy checkout
Simplified checkout process with guest checkout and multiple payment options, High-quality product images and videos showcasing styling and fabric details
User reviews, star ratings, and social proof integration, Exit-intent popups with offers for hesitant users, Personalized product recommendations, Trust badges, easy return policy displays, Mobile-first design enhancements
With the brand competing against large marketplaces, we focused on high-intent keywords and page-level optimization:
Optimized category, product, and landing pages with relevant keywords
Built content clusters around ethnicwear themes and seasonal searches
Focused on technical SEO, schema markup, and improving crawlability
Organic Traffic ↑
Keyword Rankings ↑
Impressions ↑
Clicks ↑
We implemented a full-funnel performance strategy targeting TOFU (cold), MOFU (engaged), and BOFU (ready-to-buy) audiences:
TOFU: Broad interest-based and lookalike targeting on Meta and Google
MOFU: Video viewers, website visitors, and add-to-cart retargeting
BOFU: Cart abandoners with dynamic product and offer-based creatives, Continuous campaign optimization to scale spend with profitability
Purchases ↑
Average Order Value ↑
ROAS scaled by
RTO (Returns) reduced by
We activated both channels with automated and manual flows:
Cart recovery messages with urgency , Product launches, offers, and festive promos
Behavior-based segmentation for hyper-personalized outreach
Improved retention and repeat purchase rates
To build trust and relevance, we:
Partnered with micro-influencers in the ethnicwear and fashion space
Encouraged user-generated content through post-purchase prompts and giveaways
Repurposed UGC across social, paid ads, and product pages
We overhauled social strategy to boost visibility, interaction, and traffic:
Created trend-aligned, culture-relevant content
Ran festive and occasion-based campaigns with styling tips and video reels
Engaged followers via polls, Q&As, and DMs
Instagram Reach ↑ (8.6M)
Content Interactions ↑ (309.6K)
Link Clicks ↑ (250.9K)
Facebook Reach ↑ (2.7M)
Interactions ↑ (28.8K)
Link Clicks ↑ (190K)
Views ↑
Impressions ↑
We scaled the brand’s presence on key fashion marketplaces by:
Running paid ads on platforms like Myntra, Amazon, and AJIO to drive high-intent traffic and boost visibility during festive periods and sales
Leveraging platform-level targeting to reach relevant audience segments and increase sell-through
Built custom performance dashboards to monitor campaign results, optimize ad spend, and track ROI in real time
Rain & Rainbow evolved from a digitally invisible brand into a performance-driven, omnichannel player. With boosted visibility, trust, and ROI across every touchpoint, the brand is now positioned for scalable, long-term digital success.
