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LoveMySmile is a cosmetic dentistry brand that offers customised aligners and braces treatments at home to keep your smile healthy and happy. They bring perfect smiles to faces with a personalised 5-Step Smile designing journey. With the clear aligners from LoveMySmile, you can have your wicked, misaligned, or rotated teeth fixed without wearing metallic braces.
The brand was new in the cosmetic dentistry market; there was tough competition from the existing brands resulting in a lack of brand awareness. Due to this, their target audience did not get brand recognition; thus, they could not achieve their desired goals.
Initially, the brand's website's UI and UX were very basic and were not user-friendly. Also, the website wasn’t able to give the user complete information about their five-step process.
The existing brands in the industry were giving tough competition to the brand. Because of this, they weren’t be able to get that much recognition in the market.
To work on the problem statement & to create a robust digital presence in cosmetic dentistry, we have created three different buckets Awareness, Consideration, and Purchase.
For awareness, our digital expert team created social media presence on Facebook and Instagram because their maximum audience was present on these platforms. Furthermore, we started regularly updating informative yet enticing posts and monitoring social accounts to maintain credibility and reputation.
To bring more considerations and establish a robust online presence, we did all-out keyword research and nailed the the web content. We also started SEO activities and ran result-driven campaigns to bring the best out of our efforts.
Mobile-first websites help users to navigate through different functionality of the website easily. In addition, it gives users a visually appealing view that urges them to engage with the site more.
We built a mobile-first website to give the finest and most comfortable user experience. Also, we integrated WhatsApp icons to let patients or visitors communicate with the LMS team without any hassle and get the required information regarding their treatments. We’ve added the pricing section of professional cosmetic dentistry services on the website to deliver crucial details to the user.
Visitors who visit the site are curious to know more about treatments and other related symptoms. Therefore, we developed a dynamic blog section where we categorised the written blogs. It helps visitors in obtaining relevant information without wasting any time.
Testimonials always reflect the trust of website visitors; so we added the video testimonials of our existing patients.
To give users and patients the best navigation experience, we optimised the navigation bar, which takes the user to the relevant page without any hassle.
We have also added a "5 Step Smile Design Process" section. This section contains all the necessary information regarding the treatment they will get in the comfort of their homes.
Initially, the website did not have high-quality or SEO-content. So to make the blog rank well, we did intense keyword research and integrated those keywords into the content. It helped our team a lot in gaining a vast SERP presence.
An essential industry or niche issue you haven't yet covered in your content is a content gap. It also covers places where the information is out-of-date, unclear, or omits crucial instances and details. They was also facing this problem that hindered the ranking of its web pages. To fill this gap, our content experts find every content gap and fill them with suitable content.
To boost overall ranking and reduce the bounce rate of blogs, our top content marketing services providers also write informative blogs on niche-based topics and interlink them with relevant web pages.
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We started their performance & awareness programs to enhance high leads & appointments.
With a solid call to action and tracking, we developed Mobile First Landing Pages, which improved lead quality by 90%
To increase the footfall & appointments in all the clinics we run their performance & awareness campaign. Major challenge was local competition from Dental Clinics. To overcome this our main objective was to increase the CTR on ad copies and put our ads on top among local players. We created effective search ad copies with callouts & extension which resulted in higher CTR.
Banner ads are an impactful method to boost visitor traffic, sell a product, and grasp customers’ engagement.
For awareness and lead generation, we also started running social ads on Facebook and Instagram, which resulted in a boost in leads by 60% and a reduction in the cost by 30%. Here are a few ad banners.
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Along with ongoing content and SEO activities, we were consistently working towards expanding the brand presence by positioning LMS as a friendly dental clinic for aligners and braces.
We constantly publish unique and relatable posts on various social media platforms such as YouTube, FaceBook, and Instagram, as most of the targeted customer base is on these platforms.
In addition, we effectively manage their social media accounts to make the brand available to their patients. We also run many eye-catchy social media ads to let the targeted audience know more about the brand and services.
Social media ads also play a very crucial role in catching more eyes towards the brand.
To bring most of our efforts and boost the visitor base of the brand, we also run some enticing yet informative social ads. Through these social media ads, the brand attracted more visitors to the site.
To increase user engagement, our digital performance marketing experts also run contests that urge users to engage more with the website.
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