Nayesha Oil Mills Case Study - Reinvent Digital

HERE ARE A FEW RESULTS OF
OUR PLAN

75%

in total site
conversions in
six months

70%

increase
in traffic from
new users

61%

increase
in site traffic MoM in
six months

Company Overview

Nayesha Mills, a range of 100% natural edible oil extracted through the traditional Wood Press method, that
retains the natural flavour, aroma, and nutrients of the oil.
The aim was to promote a healthy lifestyle by ensuring that our consumers understand the benefits of
consuming unadulterated & pure edible oils.

Problem Statement

Brand identity was not there and product packaging needed to be created from the scratch along with choosing the design that went with the theme of the product.
Since it’s a new brand so there was no presence of the brand on any aggregated website and authority on any digital platforms that can help in building user trust

Solutions

We created the correct brand identity and brand positioning to place the product in the market as a healthy and pure oil brand.
Using the power of social media we went across all platforms and informed the audience about the advantages offered by pure oils from Nayesha mills. Instagram, Twitter, Facebook and Linkedin are some of the popular sites that we established our presence on.
Started paid media to amplify our reach, boost brand awareness to drive more traffic which resulted in conversions
Developing a user-friendly mobile first version of website and easy navigation on web-portal to get more conversions.
Expanded our products on the online marketplaces on different platforms like amazon, flipkart, jio-mart, Big basket to build the brand page on aggregated website’s with A+ content to gain the trust and to get broader consumer reach.
Seo optimization to rank the website on Search engine results with the relevant quality content and blogs to get the highest level of traffic/ROI.

Logo Design

Special emphasis has been placed on logo designs because it represents the brand. The colours were chosen
appropriately with all brainstorming and acumen.

Color Palette

Typography

We Chose minimal for that premium look

Packaging

Special attention has been paid to packaging. We wanted to keep it subtle yet strong while keeping the packaging environment friendly.

We suggested plastic bottles that are 90 per cent degradable. Thus, good for the environment,offering the right message to the buyer.
We chose green as the lid of the bottle which represents nature. Again, focusing on nature's phenomenon.
The best quality plastic is light and friendly in logistics. Thus, we decided to use the quality of plastic which has less weight and can be carried without hassles from one place to the other.
We work with deep brand strategy and research while designing the bottle which makes the oil spill chances very low also helps in transportation and the simple look looks premium and classy.

For the packaging we tried many different designs with colour combinations with our elements and after some research and brand strategy we finalize our bottle packaging

We decided to highlight the element and use the flower of mustard seeds to signify faith in our brand

previously used colour was not highlighting the oil so we tried this vibrant colour to emphasise the yellow of mustard with green

Flyer Design

Brochure

ID Card

Dangler Design

SEO

The website was listed in top 10 within 4 months of launching . Our first step was to make site search engine friendly. To ensure this we worked in
strengthening on-page seo. These on-page strategies helped brand increase it’s organic presence by 80% from the 2nd month itself.

We created a bucket of keywords and added new blogs while optimising to the targeting keywords every month to generate more traffic.

Target Keywords at Local and Pan-India level

We targeted around 160+ Keywords and out of them many keywords ranked in Top 10. We also targeted specific and relevant keywords through
On-Page SEO, Website Content & Off-Page activities which resulted in an increase in organic traffic by 80%. ex :- wood pressed oil
, wood pressed mustard oil, wood pressed groundnut oil, cold wood pressed oil ,wood press oil.

Market Place Listings on multiple platforms
like Amazon , flipkart, Jio Mart , Big basket/ Market place listings.

After Branding, we created our page on aggregated websites like Amazon, Flipkart, jio-mart, and big bazaar and optimized those pages with A+ high-quality content information and /images to build trust and loyalty with the brand which drives huge traffic on the websites and converts interested consumers into potential buyers.

amazon listing of nayesha mills mobile view

amazon listing of nayesha mills desktop views

Leads we generated on Amazon and and hit the sales upto 2 lakh in its first 2 months after
going on aggregated websites.

A+ Content
Optimization

Website- User Experience

We choose to develop the website using Shopify for better security and reliability. After this, our first experience with Nayesha Mills was to deliver a user friendly navigational experience. the final sketch wireframes get forwarded to the development department. The next step is to create low-fidelity prototypes. After studying the prototypes, suggested changes were accomplished to increase consumer convenience.

Content Optimization

We made sure to make our website's pages more attractive to search engines and is written in a way that it can reach the largest possible target audience. We integrated blogs section where we have different types of blogs and our blogs ranked in Top 5