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National Dental Care is a trusted network of dental clinics spread across Madinaguda, Vanasthalipuram, Dilsukhnagar, Kompally, Kukatpally, Srinagar
Colony Panjagutta, Nallagandla Tellapur, KPHB Kukatpally, Gachibowli Kondapur, AS Rao Nagar, Puppalaguda Manikonda, HSR Layout
(Bengaluru), Kannamangala Whitefield (Bengaluru), and Sarjapur (Bengaluru). Specializing in advanced dental treatments,
general dentistry, and cosmetic procedures, the clinics are committed to providing top-notch dental
services using modern technology and patient-centric care.
Low Patient Footfall in Clinics
Increase the number of inquiries and patient footfall in their clinics by launching performance-driven marketing campaigns.
Limited Brand Recognition in Target Markets
Build stronger brand recognition in Telangana and Bengaluru to enhance awareness of National Dental Care’s services and reputation in the local market.
Lack of Awareness About Oral Health Importance
Inform people about the significant correlation between oral health and overall health.
To address these challenges, we created a comprehensive marketing plan that included social media, digital ads,
mobile-friendly websites, landing pages, and search engine optimization (SEO). Our primary objectives were to
boost brand visibility and recall and generate high-quality leads for National Dental Care’s clinics.
National Dental Care aimed to raise awareness about the importance of dental hygiene. To achieve this, we optimized Google My Business listings for clinics across
Madinaguda, Vanasthalipuram, Dilsukhnagar, AS Rao Nagar, Puppalaguda Manikonda, HSR Layout, Kannamangala Whitefield, Sarjapur, and other locations,
using over 2,000 keywords. The challenge was maintaining and optimizing these listings to match relevant search
terms while competing with other local clinics.
We ensured accurate Name, Address, and Phone (NAP) updates across all GMB listings for the clinics. Weekly monitoring helped keep the listings
up to date and managed user-suggested changes. This improved the clinics’ local search visibility, especially on Google Maps.
Given Google’s focus on local businesses, we tailored our approach by targeting location-specific keywords for each clinic. This ensured that patients could easily
find their clinics in areas like Madinaguda, Kukatpally, Gachibowli, AS Rao Nagar, HSR Layout, and others.
To boost patient engagement, we implemented intuitive call-to-actions (CTAs) on the treatment pages. This helped visitors submit queries easily or connect with dental experts. Additionally, adding patient testimonials on relevant treatment pages helped build trust and improve lead generation. We also created mobile-friendly landing pages with effective CTAs and search ads that featured callouts and extensions.
We optimized city-specific and treatment pages for Madinaguda, Kukatpally, HSR Layout, Sarjapur, and other locations, ensuring that they included localized content. This helped National Dental Care compete with local health directories like Practo and Indiamart, as well as larger health portals. For key services like root canal treatments and dental implants, we carefully optimized content to outrank competitors.
organic growth in traffic
increase in keyword rankings within the top 10 search results
increase in organic impressions on the National Dental Care website
growth in organic clicks
These efforts led to significant growth in search trends for National Dental Care. Both local and branded keywords, such as “National Dental Care HSR Layout” and “National Dental Care AS Rao Nagar,” saw sharp increases in search volume, particularly as the clinic network expanded into Bengaluru.
To drive appointments and increase footfall across National Dental Care’s clinics, we ran performance campaigns focusing on local competition. Our main objective was to improve the click-through rate (CTR) on ad copies and ensure that National Dental Care ads were positioned at the top of search results, outpacing local competitors.
We created mobile-first landing pages with strong CTAs and detailed tracking mechanisms. This helped boost lead quality by 70% and reduced the cost per lead (CPL) by 42%.
A significant amount of our efforts was dedicated to raising awareness about specialized treatments like invisible aligners, dental implants, and braces. Through targeted video ads, we reached over 10 million potential patients, significantly improving brand visibility.
Simultaneously, we enhanced National Dental Care’s social media presence by positioning it as a welcoming and safe dental clinic network. We educated the audience about the link between oral and overall health through engaging and educational posts designed to be both informative and entertaining.
Moreover our moment marketing posts were well-received, with significant engagement from both patients and other popular brand pages.
Our next goal? Normalizing regular dental checkups as part of a healthy lifestyle. Wish us luck!
