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Oracare Prime is a premier dental clinic located in Ghatkopar East, Mumbai, committed to delivering exceptional
dental care with a focus on excellence, innovation, and patient satisfaction. Situated in Manratna Business Park,
the clinic combines state-of-the-art technology with a compassionate, personalized approach to meet the unique dental
needs of every patient. With a mission to enhance overall well-being through advanced and comfortable dental solutions,
Oracare Prime stands out as a trusted destination for those seeking high-quality care and lasting smiles.
Limited Footfall to the Clinic: The primary challenge was to drive more inquiries and patient visits to Oracare Prime's clinic in Ghatkopar East through targeted, performance-driven marketing campaigns.
Limited Brand Awareness: Despite its reputation for quality care, Oracare Prime needed to enhance its visibility in the competitive Mumbai dental market to attract a broader patient base.
Lack of Public Awareness about Oral and Overall Health: Raising awareness about the critical link between oral health and overall well-being was a key objective to position Oracare Prime as a leader in holistic dental care.
To address these challenges, we crafted a comprehensive 360-degree marketing strategy that included social media campaigns,
digital advertising, mobile-optimized websites and landing pages, Google Maps optimization, and search engine optimization (SEO).
These integrated efforts focused on boosting brand visibility, enhancing recall, and generating high-quality leads for Oracare Prime.
Our primary goal was to enhance Oracare Prime's visibility in local searches related to dental hygiene and treatments
in Ghatkopar East, Mumbai. We optimized the clinic's Google My Business (GMB) listing and targeted high-traffic local
keywords to compete effectively with other dental clinics and healthcare portals in the region.
We ensured accurate Name, Address, and Phone Number (NAP) details across the GMB listing.
Regular monitoring and weekly updates helped maintain accuracy and manage user-suggested changes,
improving local search visibility on Google Maps.
With Google's emphasis on local business searches, we focused on location-specific keywords relevant to Ghatkopar East.
This ensured potential patients could easily find Oracare Prime when searching for dental services in the area.
increase in organic traffic
increase in keyword rankings within top 10
increase in organic impressions
increase in organic clicks
To improve patient engagement and lead generation, we implemented the following:
We optimized content for both location-specific and treatment-specific pages to compete with local directories like Practo and other dental-related portals. This included:
Our performance campaigns focused on increasing appointments and footfall at Oracare Prime's clinic while tackling
competition from other local dental practices. We developed compelling ad copies with strategic callouts and extensions
to improve click-through rates (CTR). Mobile-optimized landing pages with strong CTAs and detailed tracking mechanisms resulted in:
increase in leads
improvement in lead quality
reduction in cost-per-lead (CPL)
We also promoted specialized treatments such as invisible aligners, dental implants, and braces through engaging
short video ads, reaching a wide audience and enhancing brand visibility.
