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in total site
conversions in
six months
increase
in traffic from
new users
increase
in site traffic MoM in
six months
Clove Dental is India’s largest dental chain with 350+ clinics and 1 million+ patients & 950+ doctors.
Since inception in 2011, we have been persistent in our tunnel vision and ardently strive to offer global standards
of dentistry in every neighbourhood across the subcontinent. Spread across 350+ clinics Clove manages an
excess of 40,000 patients every month. In addition, we have conducted about 15 lakh treatments in the last eight years.
Increasing enquiry & footfall to the clinics by running performance marketing campaign.
Creating a greater brand awareness which was comparatively low despite having over 350 clinics across India.
Creating awareness among audience on how oral health is directly related to Overall health.
We needed a 360 degree marketing strategy that involved Social Media, Digital Ads, Mobile first website
& landing pages, Google Map Optimization, Search Engine Optimisation with common objectives-
Brand Presence, Recall and Quality Leads.
Clove Dental’s main objective was to create more awareness about dental hygiene.
To achieve this, we worked on 350+ Google My Business local listings using 2000+ Keywords. The challenge was that since
Clove Dental had a wide presence, we had to manage and optimize these listings, and relate them to the targeting
keyword, while competing with other health-related portals and other local clinics.
Getting NAP update on all the 350+ GMB Listings. Managing the brand value on all other platforms specially on GMB listings.
Started Submissions for all the Clinics for better local presence of Google Maps. Started monitoring
all the listings weekly/By
weekly basis to manage the user suggested changes in clinic listing.
Since Google had been constantly adding more power to local businesses, we targeted more local keywords as well to
increase the reach of the brand and make it easy to find Clove Dental locally.
To help users submit their queries or show their interest in talking to an expert, we introduced in-content Call-To-Actions on our treatment pages to increase lead count. To help build trust on the brand, we also began embedding patient testimonials on relevant treatment pages. By creating Mobile first landing pages with different Call to actions, and through effective search ads with call outs and extensions along with banner communications.
The implementation of FAQs schema on treatment pages helped broaden the horizon
for getting them featured in SERP. After this implementation, a number of these FAQs
began to show up on SERPs as well.
Optimizing all the city wise pages and updating all the required information for the same. So that we can compete with the local health/general directories like practo, Indiamart. For generic keywords like RCT, dental implants etc. optimizing the content at best to compete with the other health related portals like Webmd.com, medlife etc.
Optimized the content on City wise pages and Treatment pages by improving the keyword density accordingly. Monitored the Google Webmaster data to find the all the pages with high impressions on monthly basis but have less CTR.
Organic growth shot up to
increase in the ranking of the keywords in the Top 10
increase in organic impressions on the Clove Dental website
increase in organic clicks
While there was a 200-300% increase in trends for generic and local keywords, the brand name ‘Clove Dental’ itself saw a significant increase in search trends after the end of the lockdown period as well.
To increase the footfall & appointments in all the clinics we run their performance & awareness campaign. Major
challenge was local competition from Dental Clinics. To overcome this our main objective was to increase the CTR on
ad
copies and put our ads on top among local players. We created effective search ad copies with callouts &
extension which resulted in higher CTR.
We created Mobile First Landing Pages with effective Call to actions and tracking which increased the lead quality by
40% and reduced the CPL by 67%.
A major part of our focus was on creating awareness of Super speciality treatments that included
Invisible aligners, Dental Implants and Braces through short video ads and reached an audience
of over 30 Million!
Leads increased by
CTR increased by
Lead Quality increased by
Cost per lead reduced by
Simultaneously across the social platforms, we were consistently working towards increasing the brand presence by positioning Clove Dental as a Friendly Dental clinic that is obsessed with safety.
Celebrities like Yuzuvendra Chahal joined our journey and became a brand advocate for Clove.
Our objective of educating the audience about Oral Health being directly related to Overall health was also met through a series of posts especially designed not to look preachy, but infotaining.
To add that extra flavor, moment marketing posts sent tickles among our audience and we received a welcome response from popular brand pages.
increase in
engagement on
Facebook
increase in
engagement on
twitter
increase in
engagement on
Linked In
increase in
video views on
youtube
increase in
engagement on
Instagram
And now, our next objective is to make regular dental check ups normal and necessary.
Wish us luck!
