Read Gustora Foods Case Study | Digital Marketing Agency for Food Industry

Company Overview

Gustora Foods are pasta experts since 1924, providing the best pasta in a range of creative shapes, delicious and
healthy. Gustora Foods is a joint venture promoted by the Indian group Goyal and the Italian pasta factory
Rustichella D’Abruzzo.

Problem Statement

The major problem was the organic presence of the brand. Overall the ranking of primary keywords was declining on the SERPs. Poor keyword ranking leads to lower CTR and it ended up in less traffic to the website.
The website layout was cluttered, UI & UX was not appealing and it wasn’t appropriate for an effective user experience. Some other factors like poor navigation, lack of color contrast, inconsistent typefaces and lack of responsiveness were major reasons for bad user experience/user centricity.
Content on the website was not enough to ensure search engine performance of the website. Lack of product description and factual errors in content were some other reasons for the poor performance of the website.

Solution Statement

To make a successful SEO strategy, we find the niche-based and relevant keywords. We optimized the content around the keywords and phrases that people search for, so the website ranks higher.
We Optimized title tags and meta descriptions to integrate the most appropriate keywords, with the correct length and avoid duplication.
We Integrated proper description about the products to make the visitor understand about the products and get all the essential information.

We linked high authority sites with online store that made domain more powerful and a powerful domain helped us to outrank competitors in search engine result pages (SERPs).
More than 80% of users surf through the internet using mobile devices so we made website responsive to get better visual experience, high web page loading speed, lower bounce rates.
We used simple, clear and legible navigation bar and used other color schemes, and visual tricks to highlight the clickable elements making it easier to understand.

Targeting keywords at local and pan-India level

We focus on targeting authentic and relevant keywords through smart On-Page SEO, Website Content & Off-Page activities
which delivers a drastic boost in organic traffic.

We targeted around 80+ Keywords out of them 60% ranked in the Top 10. We work to bring proven results that made it easy for both visitors and the brand to boost its effectiveness For ex :-top pasta manufacturers in India, wheat pasta manufacturers, and Italian pasta company in India.

We also promoted and maintained the Brand image on Quora which helped us a lot in increasing the visibility and credibility of the client.

User Experience

To attract the right set of audience, engage them, and work towards getting the user to take action on the website, we optimize the content along with preparing authentic/seasonal recipes.

We optimize the /images to ensure a better user experience that meets users' expectations. Image optimization will help ensure that /images rank in image searches on Google, and it will also be useful in the overall SEO of our website.

We constantly worked on GMB where consumers can learn and find out about the
business. We integrated high search keywords that are relevant to the online presence
which resulted in significantly boosting traffic and brand awareness.

Results

600%

Organic traffic
Increased

1500%

Organic Impression
Increased

325%

Organic clicks
Increased

366%

Increase in total
views on GMB

And now, our next objective is to make regular dental check ups normal and necessary.
Wish us luck!

Consult Now

Adding Fuel For A Delicious Reach With SEO Support