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increase in traffic
Organic Users
The KGK Group, established in 1905 by Kothari family of Jaipur, is a global corporation with fully integrated
operations in the Gems, Jewellery , Real estate industry. Their unique, vertically integrated business is spread from
mines to retail and real estate. Marketing their invincible presence across the pipeline of the gems & jewellery
they have translated the business into value chain offering technologically advanced jewellery manufactured to
the fine hand crafted masterpieces. KGK offers an array of jewels to its clients, to choose from the best.
Even after being in the industry for 100+ years, KGK Group had minimal digital presence, there was no user interaction, very low brand awareness, and marketing reach was immensely low which lead to no organic presence.
Due to no digital presence, the brand was missing out on potentially loyal consumers and the business was unable to go for broader reach.
We implemented 360 degree marketing strategies involving Social Media, Search Engine Optimisation, content
marketing, and Website optimization, to increase the brand’s organic and digital presence on the platforms.
We also integrated /optimized blogs section on website to gain more traffic.
On social media, we created multiple campaigns by promoting all the sub- divisions of KGK Group - Jewellery,
Mining, Retail, CSR etc. This helped in outreaching audiences’ on social media as well as on the rest of the
digital platforms which increased the audience engagement.
KGK’s main objective was to reach out their consumers and create awareness about the brand and their divisions. To
achieve this, we worked on 100+ targeted Keywords out of them many listed in top ranking keywords. Our first step was to
make the site search engine friendly. To ensure this, we worked on strengthening on-page SEO and made changes to UI &
UX to increase the user experience. We also integrated /optimized blogs section on website to gain more traffic. These on-page
strategies helped the brand increase its organic presence by 52% from the 1st month.
We also targeted specific and relevant keywords through On-Page SEO, Website Content & Off-Page activities which
resulted in an increase in organic traffic.
Some of the examples of keywords rank in Top 10 :- gemstone distributor in hong kong, gemstone manufacturer in hong
kong, wholesale gemstone hong kong.
We created multiple websites for the division of the KGK group. To achieve an exceptional user experience journey we used a simple and clear graphical user interface with intended to aid visitors in accessing information with all must-have elements.
Around 85% of traffic comes from the mobile devices so we made sure website is user & search friendly for mobile devices with a proper placement of CTA.
We dug deep to analyze ongoing website elements, trends, and must-have information that mark the strengths & weaknesses to enhance our strategy and to make the website efficient.
We use a variety of blogs using the art of trendspotting including enlightening blogs, showcasing the journey of a stone, blogs proposing jewels, etc.
Increase in the ranking of the keywords in top 10
Increase in organic impressions on the kgk website
Increase in organic clicks
We use high-quality /images and optimized them regularly.
We also integrated targeted keywords in blogs, title tags, optimized content, and re-worked on content on product pages.
Since its a B2B company, our main objective was to create awareness about the company and their subdivisions. We planned to create content on the topics based on the user interest. This not only resulted in engagement, but also increased the page’s overall stats.
We also created posts on topicals like halloween, Ganesh Chaturthi integrating jewellery every year.
Regular posting for more promising engagement form the audience on social media.
Every social media platform holds the key to a unique audience and style of communicating. Thus, we uploaded platform specific posts.
One of our objectives was to cater CSR activity on social media platforms for a pleasing brand recognition and building a positive business reputation which expanded sales, consumer loyalty and improves employee engagement.
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